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Get in on the FABCAR Vision:
WINNING!
IRL Series - Extraordinary Market Reach
Attendance
Attendance has increased by 17% since 2002 from 1,016,740 to
1,185,987. This increase continues to
rise through the half-way point of the 2005 season. Top markets include New York City, Southern
California, Dallas/Fort Worth, Miami, Indianapolis and Chicago.
Television
Television exposure has increased by 33% from $227,521,380
in 2003 to $303,536,015 in 2004. IRL
races are shown around the world by ABC and ESPN International, reaching 198
countries and 300 million homes.
Internet
Looking at a year comparisons from April 14, 2004 to April
22, 2005, Internet visits to Indy Racing Leagues sites have increased
10.6%. Hits increased by 75.1% and Pages
Views increased by 25.2%
2005 Initiatives Contribute to Growth
Side-by-side coverage of (televised) races Green Flag tour – over 13 Million Impressions DownForce – Official IRL Fan Club Jim Beam Road to Indy television program
The Indianapolis 500 alone is consistently ranked by Joyce Julius & Associates as one of the top exposure-grossing race telecasts in all of motorsports. The 89th Running of the Indianapolis 500 earned the race’s highest rating since 1996. ABC Sports’ coverage of Dan Wheldon’s victory on May 29 earned a national household rating of 6.5. The rating was up 59 percent from 2004 when Buddy Rice won a rain-shortened event, according to Neilsen Media Research.
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